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The Amazing Race
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Brand Package
About this Event
In this branding package for The Amazing Race, the re-imagined logo, typography, and color scheme are designed to capture the excitement, adventure, and global diversity that the show represents.
The fresh visual identity enhances the dynamic nature of the competition while modernizing the brand. It resonates with the show's core themes of exploration and cultural immersion, making it more engaging for today’s audience.
2. logo: gradient alternative
3.Bumper
4.mortise
5.Transition
6.Transition 2
7. Up next
Credit
Brainstorming/Design: Peter Wang
Animation: Peter Wang/Juan SIlhy
3D design/animation: Peter Wang