Client: T-heart LTD.
Production Duration: 5 weeks
(Concept / designing / branding package)
Medium: Adobe Photoshop / Illustrator / Indesign


Summer 2022/Spring 2024
Project T-Heart LTD.

T-heart LTD.
Brand Identity

T-Heart LTD. is a company based in Kaohsiung, Taiwan.  T-Heart is currently focusing on health products and Medical mask for assisting people a healthier life. This project focus on promoting the brand on utilizing lights as a metaphor to illustrate the brand’s core value.


Overview


"The Amazing Race" is a reality TV show where teams of two race around the world, completing challenges and tasks in different countries to avoid elimination and win a grand prize of $1 million dollars.

"The Amazing Race" was created by Elise Doganieri and Bertram van Munster. The show premiered in the United States in 2001 and has since become a global franchise with various international versions. Currently the show is livestreaming on CBS platform.

“It’s all about Exploring the World.” - The Amazing Race contestant


Currently the branding for the show does not have a consistent design, the lack of coherent style treatment has made the show less recognizable. Also with the COVID pandemic, the show has lost more audience in the pass few years.

Which is why the two designers team up and create a more cohesive branding package for the show to help establish a more comprehensive, enhanced experience for resurcuring the audience and push the show forward and beyond.


Purpose

The company has embarked on a journey to craft a fresh visual identity that resonates with its core values. This branding initiative seeks to seamlessly integrate the brand's philosophy into every facet of its products. With a steadfast commitment to health-focused offerings like medical masks and probiotics, the brand is poised to embrace the essence of nature and evoke an organic sensibility.

Through an innovative tactile papercut exploration, I've meticulously crafted a logo that serves as the embodiment of this vision. By reimagining the concept of T-heart, we've distilled the essence of the brand into a symbol that speaks volumes about its dedication to holistic well-being and natural harmony.
Early exploration of the project - tactile paper cutting 

Exploration- tactile paper cut for the logo study
Exploration - Tactile paper cut that demonstrats lights and shadows 

Mock up no.1 - A series of product that cooperate the logo with different logo variations.


Mock up no.2 - Product package design for medical masks in two different sizes.





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