Beetlejuice Beetlejuice: Case Study
"He’s back... and twice as bad."
The Deetz family returns to the haunted halls of Winter River, and when chaos stirs once more, there's only one name to call—Beetlejuice. Twice. With old spirits, new trouble, and double the mischief, the ghost with the most is ready for a wicked comeback.
Beetlejuice Beetlejuice dives deeper into the strange and unusual, blending spooky nostalgia with all-new otherworldly antics. In collaboration with Roblox, the film takes a bold step in reintroducing its iconic universe to a new generation—specifically Gen Z—through immersive digital experiences. This case study explores how the film’s unique charm and eerie humor are being reimagined to spark excitement and build anticipation among younger audiences, proving that the ghost with the most still has a few tricks (and scares) up his sleeve.
Check out the article about the Case Study | Here |
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