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Morgan Stanley:
Total Tax 365 Series Re-Branding
About this Project
This project focuses on updating Morgan Stanley’s existing brand guidelines to the new 2024 standards. The rebranding effort includes assisting in the transition of their Total Tax explainer video series, developing new branding styleframes, and delivering a well-crafted pitch and brand new animations to ensure a seamless transition with the series.
This project includes 4 explainer videos remaking and redesigned styleframes:
| Total Tax 365 - Overview
| Total Tax 365 - Intelligent Withdrawals
| Total Tax 365 - Exchange Funds
| Total Tax 365 - Direct Indexing
Check out the website here | Morgan Stanley: Total Tax 365 Series |
Original Design to the Updated New Look
The goal was to utilize an updated black and Morgan Stanley Blue throughout the video. The brand guideline published certain guidelines from the guide book and specifically relink certain design look. My role was to designed a new look to match the new brand guideline and follow through changes that were necessary.
You can find out more about the | Pitch PDF | Morgan Stanley Brand Guideline 2024 |
#MS- Total Tax 365 Series Re-Branding
Credit
Design:
Pitch:
Peter Wang
Peter Wang