P006 →
The Amazing Race
-
Brand Package
About this Event
In this branding package for The Amazing Race, the re-imagined logo, typography, and color scheme are designed to capture the excitement, adventure, and global diversity that the show represents.
The fresh visual identity enhances the dynamic nature of the competition while modernizing the brand. It resonates with the show's core themes of exploration and cultural immersion, making it more engaging for today’s audience.
1. logo redesign: frame work
2. logo: gradient alternative
3.Bumper
4.mortise
5.Transition
6.Transition 2
7. Up next
#THE AMAZING RACE - BRAND PACKAGE
Credit
Brainstorming/Design:
Animation:
3D design/animation: Peter Wang
Peter Wang/Juan Pablo Silhy
Peter Wang